Innovation at NBCU

A BETTER VIEWING EXPERIENCE FOR
BETTER AD PERFORMANCE

Global Content and Commercial Innovation is a suite of concepts that reimagine the traditional commercial viewing experience, seamlessly blending advertising and content to smartly engage the consumer and drive impact for marketers.  To date, NBCUniversal has introduced over 30 new ad formats that create personalized experiences through innovative formats, content and products. We prioritized serving consumers first, giving them the best experiences while making authentic connections between brands and our audiences.

GLOBAL CONTENT & COMMERCIAL INNOVATIONS
HAVE PROVEN HIGHER BRAND KPIS FOR PARTNERS

93%

• Greater Viewer
• Appreciation

79%

• Less Likely to
• Change the Channel

88%

• Better Brand
• Memorability

 

COMBINING CREATIVITY + TECHNOLOGY AT SCALE

We work with you to combine technology and creativity, making your brand message break through with audiences. With each concept, we empower partners to tap the full capabilities of One Platform, creating opportunities to drive full-funnel impact for your brand at scale.
 

Hover to see full-funnel impact.

 
Here are some of the ways One Platform is opening the door for your brand to better ad performance:

• Collapsing the Funnel – We unite content and commerce in strategic ways to seamlessly enable consumers shop your products across our entire One Platform, with units 1.7x more effective than standard ad units.
  See an example: ShoppableTV

• Connecting Brands and Fans – We leverage the influence of our unmatched talent for partnership opportunities that make a real impact on viewers, as talent executions to-date have led to double-digit gains in ad differentiation and attention
  See an example: Talent As Influencers

• Maximizing Brand Presence – With our team of expert storytellers, backed by One Platform’s best-in-class creative and technology resources, we tell brand stories with breakthrough content that have driven +35% lift in brand memorability, +31% in ad likeability