NBCUniversal One Platform™ Technology

227M

Per Month

(U.S. Adults)

181M

Per Month on Streaming

(U.S. Adults)

300+

Linear & Streaming Endpoints

Data & Identity

This is NBCUnified, our proprietary enterprise data & identity platform where we store and source all our data—including our own first-party data from across NBCU’s media and entertainment powerhouse of brands—and leverage it to build precision audiences at scale and make our data interoperable with advertiser data.

Activation & Automation

This is AdSmart, our advanced advertising suite that unlocks data-driven activation on every screen, with automation built into every step and the ability to transact however works best for your business thanks to flexible managed and self-service buying solutions.

Ad Innovation

Our suite of innovative ad products and formats, which includes high-impact, interactive ad units and significantly reduced ad loads, ensures a best-in-class consumer experience and strong impact for your brand.

Measurement

The foundation of our measurement suite is our NBCU Certified Measurement Partners, with whom we partner to bring you holistic measurement across delivery and business outcomes.

Use Case

A major auto company wants always on self-service access to build and onboard their own audience for cross-platform campaign activation, and automated access to delivery data to conduct their own measurement.

Solution

  • Agency platform for audience creation with onboarding through NBCUnified integration
  • AdSmart cross-platform media plan generated using client’s onboarding audience
  • Linear as-runs and digital ad logs fed through data clean room for self-service measurement.

Use Case

A healthcare company wants to run their own delivery measurement and attribution on their NBCU digital media.

Solution

Digital ad logs fed through server-to-server integration for self-service measurement.

Use Case

A major CPG company wants to leverage new and creative ways to remain relevant in market and drive awareness for new product initiatives.

Solution

A collection of Peacock ad innovations including Peacock Pause Ads, Peacock Solo Ads, and Peacock Highlight Ads.

Use Case

A major movie studio wants always on self-service access to build and onboard custom audiences for campaign activation across platforms and publishers, and to receive holistic delivery measurement against target impressions, reach, and frequency.

Solution

  • OpenAP OpenID for audience creation and submission to publishers.
  • OpenAP Market for electronic RFP submission across publishers.
  • Audience-based campaign activation by publisher (via AdSmart for NBCU).
  • OpenAP XPm for cross-platform, cross-publisher measurement.