The challenge
Drive site traffic
A leading luxury resort group wanted to leverage addressable advertising to drive traffic to their website.
The insight
Reach in-market consumers when they’re searching
Some shopping trends are seasonal events consumers look forward to all year, like back-to-school shopping, the holidays, and summer vacation. Leveraging addressable advertising during these high-energy search periods is a great way to connect your brand with eager consumers looking for their best options.
The solution
Target travelers via addressable TV
We partnered with the client to run an AdSmart addressable campaign delivered across our VOD portfolio to a custom Mastercard “Luxury Hotel & Resort Travelers” target audience instead of a traditional Nielsen demo.
The results
NBCU commissioned a custom Data Plus Math study to measure the impact of the AdSmart campaign on driving traffic to the advertiser’s website.
AdSmart drove double-digit site visitation lift
to the advertiser’s website
to the advertiser’s website
AdSmart drove double-digit page visitation lift across the site
visitation to the advertiser’s homepage
visitation to property search pages
visitation to resort booking pages
visitation to special offers pages
visitation to resort + flight booking pages
visitation to resort-only booking pages
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