New York, New York – 11/13/2019 – Bravo today revealed how it’s empowering fans to tap into their inner Bravolebrity with bespoke brand experiences at the first-ever BravoCon. PepsiCo, BravoCon’s presenting sponsor and official pouring partner, will unveil Pepsi Sparkling Rosé — a completely new, custom beverage designed exclusively for fans to enjoy all weekend. Brand partners Hotels.com, Lay’s Poppables, Pure Leaf, State Farm and Talenti Gelato will cater to attendees’ whims through activations designed to bring Bravo’s passionate fanbase into a unique world of Housewives and Deckhands, Cheftestants and Socialites.
“The power of the Bravo brand has opened up a new creative canvas for marketers to engage with consumers, and for fans to connect with the content and talent they love in a whole new way,” said Laura Molen, President, Advertising Sales & Partnerships at NBCUniversal. “Whether it’s onscreen or here in New York City, great content and great advertising can live together, and with BravoCon we’re taking this to the next level and transcending the screen for super fans and brands alike.”
Taking place November 15th-17th in New York City, BravoCon will bring attendees and nearly 90 Bravolebrities together for an action-packed weekend of 50+ live events. Bravoholics will get to experience everything from Luann’s Countess and Friends cabaret show, a Vanderpump Rules After Hours Party, Top Chef culinary experiences, Southern Charm brunches, a Real Housewives museum, a Bravo bazaar marketplace, immersive photo opportunities, exclusive sneak peeks and more, all underscored by bespoke brand experiences that transcend the screen.
As presenting sponsor and official pouring partner, PepsiCo will quench the thirst of Bravoholics and Bravolebrities alike with Pepsi Sparkling Rosé: a non-alcoholic custom beverage created exclusively for BravoCon. Fans can indulge all weekend long at the Hammerstein Ballroom, and snap the perfect photo while reclining on a rose-covered swing. And, some of the weekend’s biggest events like “Watch What Happens Live,” and The Vanderpump Rules After Hours Party will take place on the Pepsi Performance stage, each featuring a Pepsi Sparkling Rosé branded bar.
Hotels.com is putting a whole new spin on your favorite weekend meal at the BravoPalooza Brunch. Super fans will get the chance to sit down for a meal with their favorite Bravolebrities complete with custom “Bravo & Brunch” hotel robes to live their best #RobeLife and a photo opportunity that will make followers across social media #HateLike that post. Hotels.com is also sponsoring the panel “Below Deck: Get Nauti” featuring Captain Lee, Captain Sandy, Kate Chastain, Joao Franco, and Colin O’Toole.
Bravoholics searching for the perfect caption to sum up the weekend need only go as far as Union West thanks to Lay’s Poppables’. Super fans will get the chance to fill the shoes of their favorite Housewives and deliver some of the show’s most iconic taglines. Because, while in the words of Shannon Beador, “The O.C. is full of secrets,” at BravoCon there’s nothing to hide.
As the official tea sponsor, Pure Leaf is keeping things as real as their tea with an on-site sampling booth complete with limited-edition, collectible Pure Leaf bottles that are Pure Class. Visitors can make their way to the brand-hosted, tea-spilling producer panel event, “Pure Leaf Presents: The Real Tea with Bravo Producers.” Also courtesy of Pure Leaf’s VIP ticket sweepstakes, some lucky fans get the opportunity to not only attend the sold-out BravoCon, but hang with one of the realest Housewives on the west coast, Kyle Richards.
In case BravoCon attendees need a moment of respite, they can sit back and relax in the State Farm She Shed. The She Shed will feature everything from books by Bravolebs, to Lala Kent’s baby bottle, Scheana Shay’s sunglasses stand and her stuffed frog, to the infamous blue bunny which Kim declined from Lisa, and so much more.
As the exclusive “Top Chef” dining experience partner, Talenti Gelato will provide bespoke gelato dessert pairings at every Top Chef dinner seating. Bravo foodies will also be able to get their gelato fix every night in the Hammerstein Ballroom with Talenti tastings complete with custom designed BravoCon spoons engraved with iconic Bravo-inspired quotes.
Consumers love Bravo, and research from NBCUniversal and Coherency Insights shows that they view the brand as exciting, knowledgeable, fascinating, fresh and fun. What’s more, the data indicates that when brands align with a highly-engaged fan base, consumers are 45% more likely to take action, with a +44% increase in likelihood to buy products and services, +66% more likely to connect on social media, and 45% more likely to recommend products.
BravoCon’s events, panels and experiences will take place at three venues in New York City: The Manhattan Center (311 West 34th Street), Skylight Modern (537 W 27th St) and Union West (535 W 28th St). Attendees can see the schedule of events, interactive maps, and the hottest BravoCon tea on the BravoCon mobile app. Be the first to get BravoCon updates by going to BravoTV.com and following Bravo on Instagram, Twitter and Facebook as well as get exclusive updates by becoming a Bravo Insider here.