KEY SUCCESSES & LEARNINGS
To date, we’ve completed outcome-based attribution for more than 30 AdSmart campaigns, across client categories—auto, CPG, retail, movie studios, and more—and across the purchase funnel, from brand metrics to site traffic to incremental sales lift.
For example, we partnered with Michaels to prove that advanced targeting combined with premium video drives sales among high-value customers. The results proved not just that premium video drives sales but that a cross-platform strategy that combines premium video and display outperforms either platform on its own. Check out the full case study here.