WHAT’S NEW FOR 2019/2020
Proving the impact of your advertising is one of NBCUniversal’s key goals, and we’re continuing to invest in measurement capabilities and partnerships. See the announcement about our strategic partnership with Data Plus Math.
We’re scaling our attribution across linear, VOD addressable, and OTT inventory, extending in-flight reporting against custom audiences, and incorporating measurement of the newly announced cross-platform campaigns powered by FreeWheel.
Additionally, we brought the industry together for the 2019 NBCUniversal Measurement Summit on February 12, where we discussed solutions for making attribution measurement easier for marketers.