Kelly Abcarian to Helm Measurement & Impact Group for NBCUniversal Advertising & Partnerships

“Kelly Abcarian’s addition to our team represents a step change for our company and the industry, when it comes to the future of cross-platform measurement and data innovation. Consumers have established an all-screen future and we’re doubling down on our position to usher in the next era of measurement. Kelly has decades-long measurement and advanced advertising experience, along with deep connections within the media industry and a partnership track record across CTV/OTT platforms.”
-Krishan Bhatia, President & Chief Business Officer, NBCUniversal Advertising & Partnerships

“If you look across the industry, the signals are clear: we must collectively decide to embrace the future that our audiences have created. NBCUniversal is on the cutting-edge of next-generation measurement and targeting. And I’m thrilled to join the expert team behind One Platform and work to provide marketers the resources and techniques they need to fully understand the impact of their investments.”
-Kelly Abcarian, Executive Vice President, Measurement & Impact, NBCUniversal Advertising & Partnerships