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From Local to Global, Social to Streaming,
New Partnerships Improve the Consumer Experience and Open Doors to All Businesses
REMOTE WORKSPACES EVERYWHERE — March 22, 2021 — Today at ONE21, NBCUniversal unveiled a suite of new One Platform Commerce partnerships designed to move consumers from inspiration to action, while giving all businesses new ways to connect with their customers. From local to global, social to streaming, every business can now tap into the power of NBCUniversal’s One Platform Commerce on any screen.
On the heels of One Platform Commerce’s launch in November, NBCUniversal has doubled its retail partner network, which now spans 100+ retail partners and gives consumers access to tens of thousands of products. Building on a shoppable content journey that began in 2018, NBCUniversal is expanding its commerce footprint socially, locally, and across CTV and streaming platforms. Fans will now have a myriad of new ways to shop their favorite stories, and retailers of every size will have the opportunity build their business with NBCUniversal and tap into the company’s 615M person global queue.
NEW CONTENT COMMERCE EXPERIENCES COMING TO FACEBOOK AND INSTAGRAM
Bringing communities together in a new way, NBCUniversal is expanding One Platform Commerce to the Instagram and Facebook apps. Each company brings content, culture, and commerce closer and now, together they’re bringing the future of shopping to life.
The new partnership will combine NBCUniversal’s interactive suite of commerce tools and its retail partner network of 100+ brands with Instagram and Facebook’s shoppable capabilities. This will provide people a seamless, trusted shopping experience across photo and video content, capturing inspiration from favorite stars and shows and turning it into action.
“People want to shop from brands and creators they love. We’re excited to work with NBCUniversal to bring new commerce experiences to Facebook and Instagram, so that fans can shop the content, products, and stories that matter most to them,”
-Gene Alston, VP of Commerce Business and Operations at Facebook.
THE TRADE DESK AND NBCUNIVERSAL JOIN FORCES TO SEAMLESSLY BLEND COMMERCE AND CTV
In a new partnership with The Trade Desk, NBCUniversal is bringing together the scale and reach of its digital platforms with the engaging, shoppable content experiences that consumers love. By combining the decisioning, automation, and addressability of programmatic buying with One Platform Commerce’s interactive suite of shoppable capabilities, NBCUniversal and The Trade Desk are driving full funnel impact in OTT, creating new opportunities with its Engagement Ads for users to interact directly within ads themselves, and move immediately from inspiration to action with a one-click shopping experience.
“We are so excited to make interactive commerce more readily available on all of NBCUniversal’s streaming inventory. To do it, we’ll be launching innovative new capabilities – including NBCUniversal’s first-of-its-kind Engagement Ad – pioneering a new, interactive way for marketers to connect consumers directly with their products. This is a gamechanger.”
-Jeff Green, Co-Founder and CEO, The Trade Desk.
NBCUNIVERSAL OPENS UP NEW COMMERCE OPPORTUNITIES FOR LOCAL MERCHANTS AND NATIONAL RETAILERS
With this expansion, NBCUniversal will provide local merchants and national retailers engaging, commerce-driven content experiences for +50 million local viewers in English and Spanish. By combining NBCUniversal’s integrated suite of commerce capabilities with the local and regional scale of NBCUniversal Owned Television Stations, including its local NBC and Telemundo stations, the NBC Sports Regional Networks and the NBCLX network, businesses will be able to more meaningfully connect with their customers through commerce.
The local roll out of One Platform Commerce will give consumers and merchants across the nation more ShoppableTV integrations on local, linear television, as well as new shoppable digital, editorial and branded content opportunities online. At the same time, NBCUniversal is able to collaborate with last-mile delivery partners to ensure a seamless, end-to-end shopping experience.
NBCUNIVERSAL SCALES CONTENT & COMMERCE EXPERIENCES ON PEACOCK
Following the debut of ShoppableTV on Peacock this past November during, “Peacock Presents: Holiday Steals and Deals with Jill Martin,” NBCUniversal is scaling content and commerce experiences on the ad-supported streaming platform.
In partnership with TODAY and other brands across the NBCUniversal One Platform, the Peacock commerce experience will leverage established innovations like ShoppableTV, and explore new ways to incorporate interactive shopping moments into Peacock ad innovations themselves.
From shoppable Engagement Ads in commercial time, to dedicated commerce channels, to interactive shopping experiences within Peacock’s Explore feature that take viewers behind the scenes and more, consumers and brands will have new opportunities to engage with content through shopping at any time, from anywhere on the streaming service.
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ABOUT ONE21
ONE21 is NBCUniversal’s take on what happens when a developer conference meets the magic of media and entertainment.
ABOUT NBCUNIVERSAL:
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.
