NBCUNIVERSAL ONE PLATFORM OPENS WORLD CLASS DIGITAL INVENTORY TO LOCAL MARKETERS, SCALES “NBC SPOT ON”

“Local advertisers have always seen the value in reaching audiences where they are, and they’ve told us they want more digital premium video options…Expanding NBC Spot On’s inventory and capabilities gives our teams even more options to deliver exactly what local marketers need to help them connect with more and new audiences on any screen.”
-Frank Comerford, Chief Revenue Officer, Local Advertising and Partnerships.

“By opening up more of our owned and third-party digital inventory to local advertisers, we’ve transformed NBC Spot On into a supercharged local digital sales offering…Small and medium businesses have long turned to NBCUniversal for their local advertising needs, and the sales team has always delivered premium content alongside geo-targeted audiences. Now, we’re bringing even more must-watch content on dozens of platforms to advertisers who want to reach audiences at scale in a specific region.”
-Krishan Bhatia, Executive Vice President, Business Operations & Strategy, NBCUniversal.