We’ve all been affected by COVID-19. Already, the human impacts have been profound, and the economic impacts are constantly unfolding. Retailers of every size are feeling strained after closing stores to help stop the spread, and are looking for creative solutions to maintain relationships with their customers. And Comcast NBCUniversal Sky is trying to do as much as we can for our community, including our partners shifting from brick and mortar to delivery and e-commerce.
As some physical doors close temporarily, we’re helping retailers explore new commerce avenues. For years, we’ve been creating ways for people to easily shop while they watch, bringing them closer to their favorite shows, and helping our partners create new storefronts. Now, we’re accelerating our plans to open up our platform to support more businesses when they need it the most, offering new commerce technology and eliminating extra costs.
Today, we’re introducing NBCUniversal Checkout, One Platform’s new commerce engine that grants any business—local or national, newly or originally direct-to-consumer—the ability to set up shop in one place and instantly reach nearly all Americans with a single integration. Our Creative Partnerships team will serve as a production resource to help retailers create, build and distribute new marketing assets. And, to ensure more companies can be open for business today, with a line instantly queued up around the corner, from now until the end of the year, we’re waiving technology and cart fees on ShoppableTV and digital branded content experiences.
Here’s how this new commerce experience works: NBCUniversal Checkout transforms any piece of content on the NBCUniversal platform into an interactive shoppable experience. Whenever fans see a product they want as a part of the content they love—whether it’s on digital, linear, or social—they will be able to instantly click and buy it.