Bravo offers premium competition and reality docu-series, and experiences for passionate fans with a unique brand of drama.
The demand for Bravo’s premium content allows us to build engagement through competition, docu-series, and innovative formats that tap into the network’s lifestyle trends of Food, Fashion, Travel, Real Estate, Relationships, and Pop Culture.
Bravo reaches its fiercely loyal and passionate audience with relatable personalities, aspirational lifestyles, and OMG moments. With year-round buzz building to the culmination of all things Bravo with the biggest, multi-platform celebration of the year – BravoCon!
Audience Value
Reach a quality audience who is affluent, diverse, engaged, and watching across all screens.
$1.3T
avg dollars spent in the US annually by Bravo viewers
49%
of Bravo’s Primetime Audience has a $100K+ HHI
35%
of Bravo Viewers identify as multicultural
450M
Hours STD across all streaming platforms, +33% SoS
Source:
Avg Dollars Spent: 2022 MRI-Simmons Fall Doublebase USA weighted to Population (000) – Base: All (P18+). Bravo based on any watching in the past 30 days Bravo or Bravo online or Bravo on demand. Expenditures based on definition file totals. U.S. HH expenditures based on U.S. Bureau of Labor Statistics Expenditure Survey ( https://www.bls.gov/cex/). U.S. HH’s based on U.S. Census Bureau.
Affluent & Diverse: Nielsen Media Research, C3 data. STD (9/19/22-2/12/23). Prime time (M-Sa 8P-11P, Su 7P-11P), excludes repeats and sports. Based on P2+. HHI market break (HHLD Income = $100,000+). Multicultural (market breaks = Asian Household, Hispanic HoH, Black HoH, Other HoH).
Peacock & Digital: NBCU DAVD total hours STD (9/19/2022-3/5/23) vs Prior Season (9/20/21-3/6/22). Includes FEP and short form.
LinkedIn +16% Buy Products Stat: NBCU Coherency LoveQuotient Study, 2022. BravoCon 2022 Studies across partners; YouGov Profiles+ USA 2023-02-05. P18+. Bravo viewers: regularly watched in the past 30 days. Indexed against nat rep.
Impact & Environment
The demand for Bravo’s premium content allows us to build engagement for our partners that tap into the network’s lifestyle trends of Food, Fashion, Travel, Real Estate, Relationships, and Pop Culture. Bravo fans are constantly looking to engage beyond the TV screen, making Bravo the #1 Cable Network for Reality Program Social Engagements.
Top 5
Cable Network In Prime Across Female Demos (W18-49, W25-54)
#1
Highest Cable Program Engagement Score
Integrations Generate:
+16%
Higher emotional engagement vs. avg by ads from sponsors and +43% higher likeability vs. non-sponsors
+78%
Higher likeability vs. standard media by integrations
Source:
Program Engagement: Marketcast PMI, Program Engagement score STD (9/19/22-3/5/23), Prime (M-Sa 8p-11p, Su 7p-11p), total audience. Excludes sports and news.
Impactful Marketing: MindProber Biometrics Data. P18+. Includes measurement of 32 Bravo Telecasts 01/01/2022 – 02/28/2023. Emotional Engagement based on Galvanic Skin Response. Likeability based on Dial test. Competitive norm is based on non-NBCU long-form content in the US and UK.
