NBC News’ unparalleled reach, combined with its exceptional portfolio of media platforms, provides advertisers unprecedented access to an ideal consumer base.
Audience Value
Meet the Press delivers more high-income viewers vs. Competition.
NBC News is Engaging Audiences on TikTok:
45M
Monthly Video Views
15M
Additional Monthly Views from Stay Tuned
Source:
Meet the Press delivers more high-income viewers vs. the competition: Nielsen, 12/26/22-6/4/23, C3 data stream, Program Ratings average audience, Adults 25-54 HHI $125,000+
NBC News is Engaging Audiences on TikTok: Source: ListenFirst and Partner Portals. January-May 2023. NBC News claim: NBC News Flagship 2020 Roll-Up, (1/1/23-6/4/23).
Impact & Environment
News content takes ads further:
+72%
more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming
+46%
lift in purchase intent
1 in 5
Say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks
+77%
more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming
It takes 2.23 ad units on competitive broadcast programming to generate the equivalent search impact as 1 ad unit on NBC News programming.
Source:
1-in-5 say they pay more attention to ads during NBC or MSNBC’s election coverage vs. other networks: Leflein June 2019 Baseline Research Results – 2020 Election Interest Tracker
News content takes ads further: +75% lift in aided brand recall, +46% lift in purchase intent: NBCU Ad Impact dashboard, Ad Hoc Vendors. Results from 20 campaigns across Today Show, NBC News, CNBC, and MSNBC. Indexed against control.
NBC News viewers are +77% more likely to search for brands that advertise during programs than viewers of competitive broadcast news programming: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming STD (9/19/22-4/9/23). News and Information Programming Genre.
It takes 2.23 ad units on competitive broadcast programming to generate the equivalent search impact as 1 ad unit on NBC News programming: EDO Ad Engage, Standard Ads, Benchmark: All broadcast/cable programming STD (9/19/22-4/9/23). News and Information Programming Genre
Competition
Competition
#1
P25-54 within Washington, DC market (Meet the Press)
#1
Broadcast Network across the board for “Decision 2022” primetime Midterm Election coverage
Top 5
Most-watched program across linear TV in Q1, excluding sports/specials/syndication was Nightly News.
Source:
#1 P25-54 within Washington, DC market (Meet the Press):Nielsen Media Research, L+SD, total day, excluding sports, specials, and syndication, 4Q22
#1 Broadcast Network across the board for “Decision 2022” primetime Midterm Election coverage: Nielsen, November 8 2022, Live + Same Day average audience, Primetime Election coverage
Nightly News remained a Top 5 most-watched program across linear TV in Q1, excluding sports/specials/syndication: Nielsen, Q1 2023, Live + SD, P2+ Average Audience (unless indicated); Total Day (M-Su 6A-2A), Morning (M-F 6A-10A), Dayside (Monday-Friday 10A-4P), Prime (Monday-Friday 8-11P), Weekend (Sa-Su 6A-2A).