Peacock’s Binge Ads are exclusive sponsorships that reward viewers with an ad-free episode. When the user has watched two consecutive episodes in a row of the same show, a custom branded intro lets them know there will be no ads during the next episode, thanks to the advertiser’s sponsorship.
- Content–Select Peacock full-episode content
- Devices–All Peacock-supported devices
Best Used For
- Brand identity and awareness
- Leveraging content halo for brand affinity and recall
In Beta Testing (2022): The Harmonizer
This exciting new capability would leverage Peacock’s first-party viewer data to make advertiser messages more effective with customized creative targeting. Learn more here.