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2023/24 Content Slate
One Platform Technology
Data & Identity
Activation & Automation
One Platform Commerce @ NBCUniversal
Digital Ad Innovation
Global Content Innovation
Global Advertising and Partnerships
News from NBCU
Interviews with NBCU Executives
Measurement Partner Program
NBCUniversal Creative Guidelines
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Marketplace Insights & Updates
Social Determinants of Health
Through the lens of social determinants of health, this work discusses consumer-driven learnings and best practices for brands to promote a culture of health.
The Health of Your Brand May Hinge on Wellness
Key considerations for bringing your wellness story to life as ‘Feeling Good’ becomes a necessity and not a luxury
Will Robots Take My Job?
Robots in the workplace are already plentiful & will only continue to grow, leaving us wondering not just whether robots will take our jobs, but rather when?
2022 market year in review, look ahead, economic indicators to watch, and key takeaways
Maintain: Working Together in Difficult Times
Sustain engagement with the market by continuing to invest in advertising to drive sales in this uncertain time
Secure: Working Together in Difficult Times
Protect your existing customer base to sustain revenue and enable future growth
Thrive: Working Together in Difficult Times
Pivot messaging to inspire your audience around core values, community, and country
Ad Spend in Economic Downturn
As headlines conflict on the health of the economy, we wanted to revisit how ad spend is impacted during economic downturns
What Does The Future Hold?
As purveyors of innovation and culture, to help brands think about adoption and engagement, we pose key questions to answer as brands go virtual
The Curated Lifestyle
In this piece, we look to Luxury brands as inspiration for the evolution toward immersing consumers in a lifestyle curated by the brand.
Understanding Affluent Multicultural Consumer
America is transforming & multicultural people are the future
Effectiveness: Using Context to Take Planning from Great to Amazing
How context amplifies creative performance through attention
Meeting today’s needs without compromising future generations
Sustainability | Full Deck
What does sustainability mean for different brands & people?
Seen as the fourth wave of computers, following mainframe computing, personal computing and mobile computing, the metaverse is the convergence of two main ideas: “virtual reality and a digital second life”
The Metaverse | Full Deck
A digital reality that combines aspects of social media, online gaming, extended reality and cryptocurrencies to allow users to interact virtually
Fueling the Cultural Conversation
Leveraging premier live events to create connection and conversational currency
The Blending of Worlds
How the internet is creating a unique global culture
The Blending of Worlds | Full Deck
What does a more ubiquitous global culture mean for different brands?
The Impact of Electrification
The ripple effect of the automotive industry's transformation
The Impact of Electrification | Full Deck
Full report on the impact of electrification and the role brands can play
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