What is NBCUnified?
NBCUnified is NBCUniversal’s enterprise data and identity platform that does exactly what the name implies: it unifies the vast first-party consumer data sets from across NBCU to enable best-in-class targeted and personalized consumer experiences. It’s how we know who our consumers are, what they want, and how to best serve them.
Every month, nearly 230 million U.S. adults choose to share their time and attention with NBCUniversal through our expansive network of consumer touchpoints across movies, entertainment, news, sports, ecommerce, subscriptions, theme parks, and more—generating more than a billion entertainment data points. With NBCUnified, we’re bringing all this data together—and making it available to you—for the first time ever.