THE CHALLENGE
DRIVE PURCHASE INTENT
L’Oréal Paris partnered with NBCU to drive consideration and purchase intent of their beauty products—especially their fan-favorite Voluminous Lash Paradise mascara—through a splashy cross-platform campaign that aligned their brand with the Golden Globes’ biggest red carpet looks.
To See The Full Content
Sign up or log in for unequaled access to this content as well as NBCUniversal programming, trailers, opportunities, pilots and more.