The NBC Holiday Cheer
Carries Over Onto Partners

NBC is the go-to destination to ring in the winter season…


of viewers look forward to this every year

…with viewers connecting emotionally to holiday content…


emotional engagement

vs. competitive TV norm

…and uniting families and loved ones together.


more family viewing on NBCU entertainment during the holidays

vs. rest of year

Engagement with our content is transferred to advertising…


emotional engagement

(content to ad ratio)

…and when accompanied by another person, viewers have a…


higher emotional engagement score in response to advertising within holiday programming

vs. when watching alone

…leading to action for our advertiser brands.


search engagement

vs. competitive broadcast prime


index CPG food


index retail


index telecom


brand awareness


brand opinion