Incorporating Brand Messaging with
the Art of Storytelling: NBCU Drama And Comedy

Drama is the most watched genre* among NBCUniversal viewers…


*excluding news

…and no one does comedy like NBCU


total hours of comedy content watched in a year

Comedy and Drama content drives high emotional engagement…


emotional engagement

vs. competitive TV norm

…with commercial activity being


more emotionally engaging than the scripted content itself

demonstrates how the highly​ engaging nature of the programming carries over to the advertisers within the show


index entertainment


index CPG home


index technology


search engagement

vs. competitive broadcast and cable prime entertainment norm


integration recall

vs. competitive scripted norm


brand recall

vs. competitive scripted norm