Brand Partners Head to Peacock for Season Two of Critically Acclaimed Original “Bel-Air”

“We’re thrilled to join Peacock for another season of one of its most-watched series. This sponsorship has allowed us to find new ways to seamlessly integrate our products and brand vision while connecting authentically with the audience. Our Lexus vehicles have been an integral part of Will, Carlton, and the family’s story, and we can’t wait to see where they take them this season.”
-Vinay Shahani, Vice President, Lexus Marketing

“We’re so excited to partner with Bel-Air for their second season. With Hillary’s meta storyline, we’ve found that both Coco Jones and her onscreen persona match the energy of the Simply Spiked brand in ways that complement each other. We can’t wait for fans to see what Simply Spiked and Hillary have up their sleeves this season.”
-Joy Ghosh, Vice President of Marketing, Above Premium & FMBs at Molson Coors

“Peacock has the power to inspire audiences, shape culture, reimagine advertising, and so much more through NBCU’s expertise in both content and technology as we work hand-in-hand with our partners. We’ve been able to collaborate and seamlessly add immense value for our audiences and marketers across the platform since launch. And during this new season of ‘Bel-Air,’ we’ve pushed the boundaries even further by infusing this iconic IP authentically with brand partner messages delivering an elevated viewing experience to fans.”
-Peter Blacker, EVP, Streaming & Data Products and Head of Diversity, Equity, and Inclusion, Advertising & Partnerships, NBCUniversal