NBCUniversal’s Peacock Unveils Scaled Premium Content and New Ad Innovations at 2023 IAB NewFront as part of Most Complete Streaming Offering

“We want our viewers to engage with brands that are valuable and relevant to them, which is exactly why our new ad innovations leverage our first-party data, shoppable capabilities and the scale of One Platform. Plus, our most premium content is open to any advertiser – after all, Peacock is a singular destination for audiences AND advertisers.”
-Peter Blacker, EVP, Streaming & Data Products and Head of Diversity, Equity & Inclusion, Global Advertising and Partnerships, NBCUniversal

“Peacock has emerged as the most complete U.S. streaming service on the market with an undisputed value proposition both for our audiences and our partners. Streaming started as a business that put consumers first, and we are committed to keeping it that way with content and experiences that audiences can only find on Peacock.”
-Kelly Campbell, President, Peacock and Direct-to-Consumer