NBCUniversal Partners with T-Mobile for All-New “Because I’m a Veteran” One Platform Campaign – Part of NBCUniversal’s Advertising & Partnerships’ “Boots to Boardroom” Initiative

“Over the past two years, BOLD Vets has helped to transform our corporate culture, empowering us to grow our veteran population. We’ve seen the tremendous value and transferrable skills veterans bring to the table and hope to attract more members of the military community to our workforce. Partnering with T-Mobile to launch Boots to Boardroom allows us to take an internal initiative and scale our impact with our partners by leveraging NBCUniversal’s One Platform, in hopes of inspiring the media, marketing, tech and creative industry at large to become vet-ready.”
-Christine Escribano, SVP, Head of One Platform Marketing, NBCUniversal

“This Veterans Day, and every day, T-Mobile wants the military community to know just how grateful we are for their service and that we recognize the real value Veterans, and their families bring to the workforce. Our longstanding partnership with Hiring Our Heroes has helped us stay on track to hire 10,000 Veterans and their spouses by 2023 – and now we’re honored to join NBCUniversal’s campaign to encourage other companies to do the same.”
-Janice V. Kapner, T-Mobile’s Chief Communications and Brand Officer