CONNECT WITH SCALED AUDIENCES
Our diversity of content brings a diversity of audiences, watching at all times and across multiple screens. That’s why we are evolving our offerings for new consumption patterns. With One Platform, marketers can achieve unrivaled scale and reach ALL audiences that matter – regardless of how they’re watching. From home remodelers to car buyers and beyond, we can deliver the audiences that will drive the greatest impact for your brand.
One Platform provides our partners with multiple new ways to target consumers:
Demo Target Audiences
We will find your demo target across the NBCU platform
Broad Based Audiences
For those advertisers who want to take advantage of the unmatched total reach of our content ecosystem, we will have a product that will be broad based across the platform
Advanced Target Audiences
Using our diverse data sets, we will target across the NBCU Platform to find new car shoppers, heavy QSR users or whatever the desired target is for your brand to ensure your media dollars are hitting your target audience
We are developing our One Platform to mirror the new fragmented way our hundreds of millions viewers consume our content. Your brand story can now move with your consumers anywhere and everywhere they watch their favorite shows.