In a complex cultural landscape, viewers call local TV news their “most trusted” source of information. Climate, traffic, and political events are changing the landscape right outside their windows, and our local stations are committed to helping the diverse communities they serve navigate challenging times. But we’re not all headlines – our popular lifestyle shows, produced by NBCU Local stations in each market, are built for smart sponsor integrations – no media tour is complete without a whistle-stop!
NBC Owned Station markets: New York (WNBC), Los Angeles (KNBC), Chicago (WMAQ), Philadelphia (WCAU), Dallas-Ft. Worth (KXAS), Bay Area, CA (KNTV), Washington, DC (WRC), Boston (WBTS), Miami (WTVJ), San Diego (KNSD), Hartford (WVIT).
Audience Value
26M
Viewers watch NBC Owned Stations each month
17M
Viewers watching NBC OTS Local News each month
7%
Watch both NBC & Peacock in OTS Markets
Impact & Environment
74%
of adults trust Local Broadcast TV News
35%
of adults feel Local Broadcast News is #1 source for community involvement
Competition
#1
in Primetime among A25-54
#1
Prime lead-in to Local News (10:45p qtr hr) in A25-54
Source:
Nielsen P2+ NLTV Reach & Freq Report M-Su Total Day, Feb’22 sweep period; March 23 monthly NPower Duplication Report, with market breaks (P2+, 6 min qual, 75% unification); Ranks reflect Season to-date thru 3/1/23 (TP); TVB 2023 Gen Mkt & Hispanic Media Comparisons