Paris Olympics & Paralympics

Showcasing the iconic location

Enhancing production & storytelling

Evolving Peacock programming

Expanding digital strategies, partners, and storytelling

Executing a robust consumer marketing strategy


The Summer Games in Tokyo were the largest go-to mass audience event of 2021 & 2022


Streaming minutes are projected for Paris vs. Tokyo


In female & multicultural fandom vs. other major pro & college sports leagues


Message memorability vs.

prior year brand norm


Search engagement vs.

competitive TV norm