Showcasing the iconic location
Enhancing production & storytelling
Evolving Peacock programming
Expanding digital strategies, partners, and storytelling
Executing a robust consumer marketing strategy
The Summer Games in Tokyo were the largest go-to mass audience event of 2021 & 2022
Streaming minutes are projected for Paris vs. Tokyo
In female & multicultural fandom vs. other major pro & college sports leagues
Message memorability vs.
prior year brand norm
Search engagement vs.
competitive TV norm