NBCUniversal Expands U.S. Addressable Footprint to 45M Households with New Charter Communications Partnership

“Viewing habits have been evolving for some time now, and continue to accelerate towards on-demand and streaming platforms. Advertisers need to meet viewers in the moment, and that’s why NBCUniversal has been laser-focused on expanding our addressable capabilities. Through our partnership with Charter Communications, we are taking an important step forward by delivering targeted advertising to millions of Spectrum viewers who are watching video on demand. This will enable us to continue to connect our viewers to the brands they know and love, at any time of the day.”
– Krishan Bhatia, President & Chief Business Officer, Global Advertising and Partnerships, NBCUniversal

“We look forward to working with NBCUniversal to help them expand their addressable offerings, and send more relevant advertisements at scale, to Spectrum customers. This partnership will provide NBCU an opportunity to make their networks more impactful to advertisers, while also furthering our goal to bring scale and accessibility to addressable TV.”
– David Kline, Executive Vice President at Charter Communications, and President of Spectrum Reach