This year has changed the game for everyone. Networks and corporations have been pushed to drastically reshape their business. With our industry’s annual upfront traditions, it was time to transform what they mean to our business, our viewers, and our partners.
=30 Rock: A One-Time Special brought this story of transformation to life, signaling the change we need for our industry now more than ever – a focus on stories that connect with audiences at scale, because that’s what delivers impact for brands. Luckily, we’ve been on the forefront of this transformation with One Platform. We marked this call-to-action by first bringing together the brightest, innovative minds at our Creativity Summit, then with the industry’s first-ever televised upfront, we brought both consumers and advertisers into the world of our programming. We found the perfect opportunity to tap our iconic IP to tell NBCUniversal’s story, creatively demonstrating how One Platform pushes the industry forward by connecting with all audiences.
Read below to see how: