Telemundo Leads Hispanic Upfront with Over 1,000 Hours of Original Content Designed to Capture Today’s Latinos Across Every Screen

“With Latinos surpassing $1.7 trillion in purchasing power, every company in America should build strong relationships with this audience to grow their business today and into the future. Telemundo and Comcast NBCUniversal offer the only premier platforms to reach them at scale across the entire spectrum and capture this exponential growth. As the leading producer of Spanish-language scripted content, we are uniquely positioned to deliver for our audience on every screen. This coming season we’re doubling down on our commitment and investments to super-serve Latinos with the best entertainment content, world class sports events and most trusted news they want and need, delivered on the devices they prefer.”
– Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises

“When you combine the power of Comcast and NBCUniversal with the deep connections and trust of Telemundo, we not only reach more Latinos than any other media company nationwide, but we also speak to these consumers with the authentic stories that move them. For our marketing partners, this means an opportunity to tap into a powerful, critical audience and move their business through the incredible impact of storytelling. From primetime to Peacock, only NBCUniversal and Telemundo can help marketers meaningfully engage with the Hispanic consumers leading the cultural and technological revolutions of tomorrow.”
– Laura Molen, President, Advertising & Partnerships, NBCUniversal