Overall usage of TV has increased by a quarter YoY among 18-49 year olds since social distancing measures heightened
Linearly, since 3/16, NBCU outpaces the TV market, leading all media companies in total consumption during this period
Across all platforms since 3/16, NBCU digital full episode viewing is up, with the most significant gains coming from dMVPDs
NBCU digital full episode viewing YOY
Video subscription decisions will evolve over time as economic implications come into focus
Initial data shows that streaming services are seeing gains while MVPD’s are most often canceled.
Big 3 SVOD benefitting mostly from increased viewership compared to pre-COVID
Smaller/newer DTC services that are gaining from increases in subscribers and consumption growth
In addition to video viewing…
Video game-related activities and social media usage are soaring as people look to fill their social void & de-stress. Most of this time spent happens off the TV set but data suggests seismic increases.