For over three decades, The More You Know has been a trusted voice for bringing important social issues to the forefront and addressing them in creative and inspiring ways. The campaign’s widely recognized PSAs feature celebrity talent role models who share – in friendly and relatable ways – information about topics. They move audiences beyond awareness and inspire them to act.
In partnership with TMYK, The Ad Council, and NBCU Corporate Social Responsibility, Creative Partnerships at NBCU developed a collection of TMYK PSAs to provide the general public with important information, tips, tools, and words of encouragement to help slow the spread of the Coronavirus. The content addresses topics such as: why social distancing is essential to slowing the spread, how to know if you are at higher risk for contracting Coronavirus, and what parents can do to maintain calm, productive, and healthy daily routines.
Each content piece features various talent, shot from their own homes on their own devices, delivering these key messages in the inspiring and positive tone of TMYK.