NBCUniversal Together
  • Login
  • Content
      • One Platform
      • One Platform Content
      • National
      • Bravo
      • CNBC
      • CNBC Prime
      • E!
      • Fandango
      • Golf Channel
      • MSNBC
      • NBC
      • NBC News
      • NBC Sports
      •  
      • NBCSN
      • Olympics
      • Oxygen
      • SYFY
      • Telemundo
      • Telemundo Deportes
      • Universal Kids
      • Universo
      • USA
      • Syndication
      • Global
      • Sky
      • Local
      • NBC Owned Television Stations
      • Telemundo Station Group
      • NBC Sports Regional Networks
      • NBC Spot On
      • Local NBC Digital / OOH
      • NBCU Skycastle & LXTV
      • Streaming
      • Peacock
  • Advertising
      • One Platform
      • Audiences at Scale
      • - AdSmart
      • - One Platform Digital
      • - Global Partnerships
      • Technology
      • Impact
      • Ad Experience
      • Creative Partnerships
      • Content and Commercial Innovation
      • - One Platform Commerce @ NBCUniversal
      • Direct to Scale
      • NBCU at the Airport
      • Peacock
  • Insights
      • News
      • Blog Posts
      • Measurement
      • Category Insights
      • Marketing Insights & Updates
      • Interviews with NBCU Executives
  • Events
      • One22
  • Quick Links
      • Measurement
      • Press
      • NBCUniversal Creative Guidelines

FOLLOW US

CPG brands experienced more absolute growth in 2020 than in the four-year period from 2016 to 2019. With this growth came new consumer preferences, shifting shopping behaviors, and the acceleration of ecommerce.
63
Evolved consumer attitudes mean that many CPG portfolios are balancing the need to support new areas of demand, while also defending their core. Growing trends like self-care, demand for purpose, convenience and flavor experimentation will likely continue to fuel the category.
Sunday
As consumers begin to embrace more time outside of the home, CPG brands will continue to evolve their approach and explore strategies that capture attention and build direct relationships with their customers.
39%

 
If you have any questions, please reach out to Caitlin Collins, VP, Client Strategy.

CPG Category Resources
Overview of key trends in the CPG category
CPG Category Assessment
Overview of key trends in the CPG category
Overview of key trends in the Beauty & Personal Care category
Beauty & Personal Care Category Assessment
Overview of key trends in the Beauty & Personal Care category
The CBD landscape and key considerations for the emerging category
The CBD Opportunity
The CBD landscape and key considerations for the emerging category
Overview of the growing pet care category, including illustrative examples of how brands can partner with NBCUniversal to connect with pet owners
Pet Care Overview
Overview of the growing pet care category, including illustrative examples of how brands can partner with NBCUniversal to connect with pet owners
How brands can partner with NBCU + Sky to rally around a message that matters and create deeper connections with consumers through purpose-led storytelling
One Platform for Purpose
How brands can partner with NBCU + Sky to rally around a message that matters and create deeper connections with consumers through purpose-led storytelling
Exploration of why brands continue to lean into tentpoles and key considerations when investing in live cultural events
The Power of Tentpoles
Exploration of why brands continue to lean into tentpoles and key considerations when investing in live cultural events
CPG Case Studies
Case Studies
CPG Case Studies
Additional Resources
NBCUniversal One Platform™
Advertising
NBCUniversal One Platform™
One Platform Content
Content
One Platform Content

GET IN TOUCH

  • One Platform
    • One Platform Content
    • Global
    • Local
    • Streaming
  • Advertising
    • Data & Targeting
    • Custom Content
    • Digital Partnerships
  • Your NBCU
    • Account Settings
NBCUniversal Together

© NBCUniversal 2022

Terms & Conditions Privacy Policy Do Not Sell My Personal Information CA Notice
Twitter Instagram LinkedIn
  • English