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After several years of volatile pandemic-driven conditions, many CPG brands are rebalancing their priorities and portfolios as a means of ensuring future-looking growth.
CPG marketers are navigating the impacts of inflation, adapting to omnichannel shopping journeys, and responding to growing areas of demand like wellness, sustainability, and inclusivity.
As a result, CPG portfolios will likely explore strategies that capture attention, fuel loyalty, and build direct relationships with their customers.
For more information, please contact Caitlin Collins.
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U.S. CPG ecommerce sales are expected to grow +21% in 2023
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35% of U.S. adults say they are switching from name brand products to store brand or generic products in response to inflation
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55% of grocery shoppers are more likely to try new products when shopping online
Source:
eMarketer; Combined Food and Bever + Health & Personal care categories
MRI – Simmons 2022 Q3 Trending Topic Survey
Mintel, Online Discovery Process in Food & Drink – US – 2022