What Is Anzu?
NBCUniversal brings premium advertising experiences to our partners across all screens – now including gaming. NBCUniversal in partnership with Anzu, a leader in the in-game advertising space, are making it easy for advertisers to reach consumers while they are gaming.
How Does Anzu Work?
By blending display and video ads into gameplay, Anzu has developed an in-game ad experience that is non-intrusive and high impact.
Anzu’s direct partnership with game developers results in a diverse, ever-expanding universe of ad-enabled games.
Advertisers also have access to precise targeting through high-quality direct SDK Traffic and can successfully run their digital campaigns with easy activation, campaign assurances, and post-campaign insight.
Select
Choose your game pool
Select from game genres or takeovers and utilize targeting tactics to reach your key audiences
Activate
Bring Your Banners + Buy
We accept standard IAB sizes + audio-off video creative to be activated via Direct IO or programmatic
Game on!
Launch your campaign
Execute your buy with real-time optimization and delivery of post-campaign reporting and screenshots
Benefits For Advertisers
Anzu helps your brand reach gamers in the right way on each game, ensuring the best gamer and advertiser experience.
With 47M+ US monthly average users, Anzu reaches gamers at scale, offering premium inventory across all platforms (mobile, PC, console) from top game publishers to our One Platform offering. Your brand can quantify audiences with a robust suite of verification and measurement partners. This unique offering unlocks gaming for advertisers, making it easy to get into the game in a meaningful way.
50%
Increase in brand lift and recall
The gaming audience is 5X
more favorable to brands that are placed natively in-game vs. an intrusive experience
