Peacock’s ad innovations converge creativity and technology for marketers and advertisers in every industry, enhancing the power of advertising creative and empowering brands to own the purchasing funnel.
How Do Peacock Ad Products Work?
Peacock is better connecting consumers with both content and brands, driving impact. See below for the different ad innovations.
Please note that Highlight Ads, Frame Ads, In-Scene Ads, and Harmonizer Ads are in-testing.
Benefits for Advertisers
Peacock’s positive ad experience and quality content is a win for fans and brands, who see lifts from their Peacock campaigns.
Brand favorability lift
Purchase intent lift
Purchase consideration from integrations in Peacock Originals
Brand Favorability& Purchase Intent lifts: Source: Kantar Millward Brown, Peacock Results across 34 brands from 4/15/20-9/30/21 n=13,629; KMB CTV Norm includes campaigns on Hulu, Roku, Samsung TV, Sling TV across 242 studies n=35903. Among Exposed Response Only. Top-2 Box for all metrics. Results represent weighted average across all campaigns with n=30 or more per metric
Peacock Originals: Source: Latitude Brand Lift Study, Launch Partners , Feb-Dec 2021