General Motors to Become NBCUniversal’s First Client Partner for NBCUnified to Harness First-Party Data & Identity Platform for Integration and Activation

“At GM we seek to deliver world-class customer experiences at every touchpoint and to do so on a foundation of trust and transparency. As marketers, that means responsibly engaging with audiences in ways that make sense and can add value to their lives. Leaning into more sophisticated addressable media opportunities, like the one we’re announcing here with NBCU and Carat, gives us a leading-edge in connecting with consumers today.”
-Heather Stewart, General Director, Global Media & Marketing Services, GM

“As we continue to forge new addressability solutions, we’re proud GM is the first in integrating the NBCUnified offering with our industry-leading identity solution. GM’s leadership allows us to activate on this previously untapped opportunity to fuel media efficiency in a privacy-safe way. Together, we are reaching highly customized audiences across NBCU’s diversified channels with GM’s brilliant brand marketing to deliver incredible outcomes.”
-Phil Rzepka, EVP, Head of Media for GM at Carat US

“The future of media is built on a foundation of first-party data, and our unique, three-way partnership with General Motors and Carat’s M1 platform is an important first step into that future. With this integration, GM will be the first brand to come to market combining the power and depth of their first-party automotive data with that of NBCU’s first-party data on consumer media consumption that comprises over 200 million consumers and 80 million households, creating more powerful insights and higher performing target audiences for activation.”
-John Lee, Chief Data Officer, NBCUniversal