The following are approved across the NBCU Portfolio for both video and display advertising products. For any questions, please contact @NBC Uni Specs & Guidelines.
Local pre-approved 3rd-party pixels
- Alphonso
- Cadent
- Cardlytics
- Dynata (fka Research Now)
- Foursquare
- iSpot
- Kantar Millward Brown
- Lucid
- Madhive
- Nielsen
- Ninth Decimal
- Phoenix (Research Horizons; fka Nielsen’s TV Brand Effect)
- Placed
- Samba
- Survata
- Viant/Vindico
- PlacedIQ
- Upwave (fka Survata)
Certified DSPs
- Adobe
- Amobee
- Amazon
- Beeswax
- Display & Video 360 (DV360)
- OneView
- The Trade Desk
- Viant
- Xandr
- Yahoo
Local certified creative ad servers
- AdForm
- Celtra
- DFA/DCM
- DBM
- Double Verify (DV)
- Extreme Reach
- Flashtalking
- Horizon Next (Connect)
- Integral Ad Science (IAS)
- Innovid/TV Squared
- Medialets
- Mixpo
- MOAT
- Responsive Ads
- Sizmek
- SpotX
- Torrential
- Tubemogul
- Zentrick
YouTube Ads Data Hub Approved Third Party Vendors
The third-party vendors listed below currently meet YouTube’s Ads Data Hub requirements and are NBCU certified. Additionally YouTube’s list of approved vendors may also be referenced.
VAST Vendors: Adform, CM360, Extreme Reach, Flashtalking, Innovid
- Note: Can accept Sizmek but it will not track any third-party data
Pixel Vendors: Can only accept CM360 1×1’s if creative is Site-Served
- Can accept research pixels from Nielsen (Demo Verification), Kantar Millward Brown and Dynata. Pixels from Kantar and Dynata (Ad Effectiveness) must include VCID, VRID, & FW Creative ID already included in the pixel
- There is a Moat integration but for 1P Data only on YouTube. We cannot accept Moat 3P pixels for measurement
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