NBCU Creative Guidelines

Regional Sports Network Video

For any questions, please contact your Account Management team or email localspecs@nbcuni.com.

NBC OTS-RSN Digital Video Cross Platform:
Shortform/Video on Demand

Creative Component:

  • Single Bit Rate   

Asset Type:

  • Video Asset (Must provide 1×1)

Format:

  • Full-frame uncompressed Quicktime. mov file 

Length:

  • :15s or :30s

Resolution:

  • 1920×1080

File Types/Formats:

  • Secure HTTPS

Aspect Ration:

  • 16:09 

Frame Rate:

  • 29.97 

Video Codecs:

  • H.264 Preffered DV/DVCPro NTSC (DV25) or DVC Pro NTSC (DV50)

Bit Rate:

  • 8-10 Mbps Minimum

Audio Codecs:

  • AAC- Stereo 16 bit 48 or 56 KHz
    Sample Rate Audio sample rate: 44.1 kHz 

Video Editing:

  • The file should include only the ad (15/30 seconds) and not require any editing or clipping before transcoding(no bars/tones, slates, etc.)

Video Tracking:

  • Impressions: 3rd party tracking pixel (noscript tag)
    Research tracking: pixel tags only
    Clicks: click- redirect/click command to track clicks on the video window

NBC OTS-RSN Digital Video Cross Platform:
Shortform/Video on Demand

Creative Component:

  • Multi Bit Rate    

Asset Type:

  • VAST/VPAID JS (Shortform Only)

Format:

  • HDS + HLS + MP4 

Length:

  • :15s or :30s

Resolution:

  • 1920×1080/ 1280×720

File Types/Formats:

  • Secure HTTPS

Aspect Ration:

  • 16:09 

Frame Rate:

  • 29.97 

Video Codecs:

  • H.264 Preffered DV/DVCPro NTSC (DV25) or DVC Pro NTSC (DV50)

Bit Rate:

  • 8-10 Mbps Minimum

Audio Codecs:

  • AAC- Stereo 16 bit 48 or 56 KHz
    Sample Rate Audio sample rate: 44.1 kHz 

Video Editing:

  • The file should include only the ad (15/30 seconds) and not require any editing or clipping before transcoding(no bars/tones, slates, etc.)

Video Tracking:

  • VAST/VPAID vendor must be verified by NBCU.
    Research tracking: must be approved prior to launch (no ad blocking, bank end targeting, user tracking)
    One or all of the resolutions mentioned can be used
    Tags cannot rotate various durations within. Separate tag per duration.

NBC OTS-RSN Digital Video Cross Platform:
Live Streaming

Creative Component:

  • Single Bit Rate   

Asset Type:

  • Video Asset (Must provide 1×1)

Format:

  • Full-frame uncompressed Quicktime. mov file  

Length:

  • :30s or :60s

Resolution:

  • 1920×1080

File Types/Formats:

  • Secure HTTPS

Aspect Ration:

  • 16:09 

Frame Rate:

  • 29.97 

Video Codecs:

  • H.264 Preffered DV/DVCPro NTSC (DV25) or DVC Pro NTSC (DV50)

Bit Rate:

  • 8-10 Mbps Minimum

Audio Codecs:

  • AAC- Stereo 16 bit 48 or 56 KHz
    Sample Rate Audio sample rate: 44.1 kHz 

Video Editing:

  • The file should include only the ad (15/30 seconds) and not require any editing or clipping before transcoding(no bars/tones, slates, etc.)

Video Tracking:

  • Impressions: 3rd party tracking pixel (noscript tag)
    Research tracking: pixel tags only
    Clicks: click- redirect/click command to track clicks on the video window

Notes:

  • VAST/VPAID JS is not supported

Video Companion Units

Dimensions:

  • 728×90   

Files Accepted:

  • JPG, GIF   

Initial File Load Size:

  • 40KB 

Host-Initiated Subload:

  • 100KB

File Types/Formats:

  • Secure HTTPS

Z-Index Range:

  • 0-180

Rich Media:

  • N/A

Video/Animation:

  • N/A

Additional File Size for host-initiated video:

  • N/A

Audio:

  • N/A

Max Animation Duration:

  • N/A

Video/Animation:

  • N/A

Frame Rate:

  • 24 FPS 

Looping:

  • N/A

Notes:

  • Can be 3rd party served non rich media creative
  • No in-banner video expandables allowed   

Video Companion Units

Dimensions:

  • 300×250 

Files Accepted:

  • JPG, GIF

Initial File Load Size:

  • 40KB 

Host-Initiated Subload:

  • 100KB

File Types/Formats:

  • Secure HTTPS

Z-Index Range:

  • 0-180

Rich Media:

  • N/A

Video/Animation:

  • N/A

Additional File Size for host-initiated video:

  • N/A

Audio:

  • N/A

Max Animation Duration:

  • N/A

Video/Animation:

  • N/A

Frame Rate:

  • 24 FPS

Looping:

  • N/A

Notes:

  • Can be 3rd party served non rich media creative    
  • No in-banner video expandables allowed    

    •    

Creative Guidelines

  • Creative due to NBC Account Management team 5 business days prior to launch
  • Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
  • Max allowance of 3 site served creatives per size per placement at a time with a max of 3 swaps per quarter.
  • All ad units must have a 1 pixel black border surrounding entire creative.
  • Third Party Requirements
    • All click thru URLs must open in a new browser-window – unless using an in-site URL
    • Must code to GPT asynchronous tags in order to detect the amount of iFrames to bust
    • Ad creative and landing pages that employ exit pop-ups are not permitted
    • NBCU policy states that we cannot accept blocking tags
    • Technical Guidelines
    • Z-Index: 0-4,999
    • W-ModeL Transparents
    • Standard Display Click Tag Instructions: getURL (clickTag, “_blank”)
    • All tags must be secure
  • Research tracking: must be approved prior to launch (no ad blocking, bank end targeting, user tracking)
  • One or all of the resolutions mentioned can be used
  • NOTE: VAST/VPAID tag cannot rotate various durations within. A separate VAST/VPAID tag per duration required.