Premium Content
Big Ten joins NBC Sports’s portfolio of winning properties this Fall.
7
Year Long Partnership Starting Fall 2023
12
Primetime Games on NBC + Peacock
+12 Additional Afternoon Games
Source:
Source:
Reach: Per Season 2021-2022, Nielsen, L+SD Data Stream, B1G Football on broadcast and cable, 2021 and 2022 seasons (Afternoon = starts between 2:00-4:30pm ET
Kicking off the season in a B1G way:
Week 1, 9/2 Noon: East Carolina vs Michigan on Peacock
Week 1, 9/2 Prime: West Virginia vs Penn State on NBC & Peacock
Week 2, 9/9 Noon: Delaware @ Penn State on Peacock
Week 2, 9/9 Prime: Charlotte vs Maryland on NBC & Peacock
Week 3, 9/16 5PM: Washington vs Michigan State on Peacock
Week 3, 9/16 Prime: Syracuse vs Purdue on NBC & Peacock
Week 11, 11/11 Prime: Michigan State vs Ohio State on NBC & Peacock
Week 13, 11/24 Fri Prime: Penn State vs Michigan State on NBC & Peacock
Learn more here.
Details:
All games on Saturday unless otherwise noted
Dynamic Flex Scheduling for weeks 4-13, schedule TBC 12 days in advance
Audience Value
Big Ten draws a massive national audience.
Incremental Audience
44%
Of B1G Viewers Don’t Watch Notre Dame Football
At Scale
24.3M
+80% Avg Incremental Lift When Adding to Notre Dame
Average
109M
Big Ten Football P2+ Reach
Source:
Source:
Weekly Viewers: Avg P2+ reach of a Notre Dame & Big Ten double-header: 2021 & 2022 seasons.
Environment
Big Ten Saturday Night adds to the #1 prime line-up throughout the week.
Tuesday
#1
Wednesday
#1
Thursday
#1
Saturday
#1
Sunday
#1
Source:
Source:
Nielsen Media Research, STD. 9/19/22-1/28/23. #1 claim reflects highest-rated primetime show across broadcast networks among P18-49.
