SNL 50


years of average length of SNL fandom


years old: average age of discovery – 8 years younger than average fandom


total viewers on television each week


of SNL consumption is now via streaming, with the majority happening in the first week 


entertainment program on television


national TV entertainment show on YouTube – 20M video views per week


ad unit in SNL is equal to 3 units competitive Late Night programming in generation search


greater program engagement than average competitive TV programming