NBCUniversal Launches New Ad Innovations To Drive Interactive Content Experiences For Global Audiences And Marketers

“Our Content and Commercial Innovations are an ongoing opportunity for NBCUniversal to completely reimagine the viewer experience, while creating new ways for our marketing partners to propel their business forward. We know that people today are craving authentic connection more than ever, and we’re thrilled to add a new layer of interactivity to the viewing experience for consumers and advertisers alike. These new ad formats are a glimpse into the future of video — bridging the gap for audiences and partners with new ways to engage and activate within powerful content that informs, entertains and shapes the world.”
-Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships